The very first law in advertising is to avoid

   the concrete promise  and cultivate

             the delightfully vague.”            

Well i think Bill cosby is rigth with this idea about advertisements. What advertisements try to do is to make people know about the good things about the product that it is trying to sell, and advertisers know this. They understand the people's mind and they know how to persuade us to use any product or service. I understant this idea like this in which advertisers will show the good part of everything and they will hide everything not okay, the price, the quality, etc. You will never find an advertisement that could say thet the quality of the product is not good or thing like that. Another way to understand this is the simplicity of a tipical advertisement, it shows the delighfully vague, i mean, not so many words, and it will avoid the concrete promise, never promising something special to the target group

Commercial Analysis

      1  )This advertisement is trying to sell the new model recently introduced by Crocs.

2  2 )At the left side of the advertisement we can see that the commercial is set in some part of an                unknown city, and apparently on a cloudy day.

3  3)In the close-up of the image there is a very happy woman that is using pants, sun-glasses, a t-shirt, a beach bag and obviously her crocs. At the background  there are two people walking. They cannot be clearly seen so they are not useful for the analysis.

4  4) Besides of the woman, there are not too many objects on this advertisement, because the background of the image is blurred. The objects that may be distinguished are: a car and a sort of lampposts and more clearly a wooden path.

5   5)In the ad there is a woman walking through a wooden path. She is very happy and comfortable because she is using the crocs.

6 6 )The advertisement was designed preferably for woman, because the type of toe shoe that the commercial is trying to sell is a model for woman. But considering other people who may want to buy something for their wife/mother/daughter/sister, the ad would be oriented to everyone who could pay for it, I mean, in social terms, from middle class  and up.

7 7 )The message is that if you wear the Crocs, you will feel  as happy, comfortable and beautiful as the woman in the ad.

8  8)There is only one visual technique in the advertisement and it is known as the blurred background. It is used on the left side image in which the woman looks very clearly and the background seems to be very blurred. The sense of this technique is to focus the attention of people on the woman, not on the background, because she is the important thing in the image.

9  9)There is not any endorsement on the commercial.

Lord of the Flies and The Simpsons

On this blog I will make a comparison about The book written by William Golding, " The Lord of the Flies" and the episode 14 of the 9 season of The Simpsons: Das Bus.
The epidose that we will stydy was written by David S. Cohen and the similarities it has with the book: The Lord of the Flies, are not matches. This episode is based on the book, but the director and the guinist tried to make it funny.
First, we have that some of the characters on The Simpsons have a lot of similarities to the ones on the book, they act in the same way in both cases. Bart represents Ralph, because he is the one that gives instructions, he is a sort of leader. Nelson is very similar to Jack, Nelson hates Milhouse, and Jack hates Piggy... Sp we have another similarity, Milhouse represents Piggy, they both have glasses too.
Continuing with the comparison, in both cases, the leader uses the sound of the shell to call the group to an assembly. They also use the glasses if Piggy/Milhouse to make a fire and in both groups there is a rumor of a beast. When they were on the island, there were no grown-ups in either islands and the two gropups of survivors hunted a pig and they ate it.
The reason why they got lost was different now. In Lord of the Flies, they were travelling by airplane because the group of students were scaping from a war, and in The Simpsons, the students were on an excursion. They were all students too.

The Lord of the Flies

Chapter two:  on the mountain

                                               

                                            

Ralph told the others that they are on an island. The are no houses and no boats, they are on and uninhabited island. They will have rules, they can´t speak all at once. A littlun said that he saw a bestie, a big snake. They went to the top of the mountain to make a fire and call the attention of any ship or airplane.

Chapter three: Huts on the beach:

Jack returns with nothing on hands from a hunting day and he met Simon and Ralph, who were building shelters for the younger ones to live in,  but dessafortunately they could not do the job by theirselves, so the shelters fall down before they were completed. While Jack and Ralph were disscusing because of work, Simon went towards the forest to help the littluns reach fruits.Both of them thought he might be in the lagoon, so thjey took a bath. Finally, Simon walked deeper into the forest and he found an open space full of nature.

Questions:

Who was the one that helped Ralph doing the shelters?

Why did they need shelters?

Chapter four: Painted faces and long hair:

Who were the bigguns who distroyed the littlun's sand casttles?

What were doing the fire watchers when the group saw a ship passing?

Chapter five: Beast from water

Why did Ralph call the group to an assembly?

Which of the boys gives the idea that the beast comes from the sea?

The sound of the shell, Lord of the Flies by William Golding

The sound of the shell

Ralph and Piggy joined at a supposed island after a transport plane carrying a gropup of English students, in which they were inside, was shot down over that site. Once, Ralph realized there was a conch in the lagoon they had found before, and Piggy thought they could use it to make a very loud sound, and attract the other survivors to the shore of the lagoon, where they bothj were placed. When everyone was there, they all met each other and voted for Ralph to be the chief of the group, abd then, Simon, Jack and him went through the shore trying to discover if they were on an island or not. The three boys found a mountain easy to climb up, they did it and realized their guess was right, it was an island.

Characters:

• Ralph
• Piggy
• Jhony
• Sam and Eric
• Maurice, Simon, Roger
• Bill, Robert, Harol and Henry.

Quotes:

• "Boys were making their way towards the platform through the hot, dumb sand."
• "The circle of boys broke into applause. Even the choir boys applauded; and the Freckles on Jack's face disappeared under a blush of mortification"

Questions:

• How did they get lost?
• Who was the first boy to join the group after Ralph blew the conch?

First day of school of two

• The two writers are boys, Laurie Lee and Austin Clarke.
• The first day of school of Laurie was at the Village School in England, and the first day of Austin was at the Combermere School in Barbados.
• The Village school is a primary school, the students remain there until they were fourteen years old, and then they were presented to any working field or a factory; instead of the Combermere School that is a second grade school, In which if you do it well, you would turn  into a civil servant, and if you didn’t do well, you could be a sanitary inspector or a book keeper.
• Laurie Lee didn´t want to go to school the first day, Austin didn´t have a certain opinion about education.

• The Village school was a disorderly one, people with old boots, ragged stockings, torn trousers and skirts were skating and skidding everywhere, in place of the other school in Barbados, everyone clean , with cut and clean hair. 
• Apparently, in the Conbermere School the was no harassment to other, but in the Village school, the big ones harassed Laurie, they stole his potato, plucked at his scarves,  spun him around and more, making him refuse to go back to the school.

students raise money for a good cause

By Rodrigo Breguel, Journalist

These are the six students who are organizing the collection. From
left to right: Melinda Loveless, Lucas Sthephenson, Vanessa Larrain
Bryan Delgadi, Carla Sepulveda and Anthony Worlfg

July 20th 2005

LONDON-Six students from The British School of London did a collection of money through the months of february and june in 2005, to rebuild two low resources schools at Thailand that collapsed after the tsunami hit in december of 2004.

The idea was from Melinda loveless, '' I was so sad seeing the news on the TV, i hah to do something'', she said. She convinced five of her classmates to help her doing a collection of money, but they never thought it would be such a success.The were recognized and supported by the prime minister Tony Blair. The project began two weeks ago but the six students will travel to the country this monday due to the money the government gave them. All England is fascinated with this act of sympathy amd they are proud of what british can do for helping people.