Commercial Analysis

      1  )This advertisement is trying to sell the new model recently introduced by Crocs.

2  2 )At the left side of the advertisement we can see that the commercial is set in some part of an                unknown city, and apparently on a cloudy day.

3  3)In the close-up of the image there is a very happy woman that is using pants, sun-glasses, a t-shirt, a beach bag and obviously her crocs. At the background  there are two people walking. They cannot be clearly seen so they are not useful for the analysis.

4  4) Besides of the woman, there are not too many objects on this advertisement, because the background of the image is blurred. The objects that may be distinguished are: a car and a sort of lampposts and more clearly a wooden path.

5   5)In the ad there is a woman walking through a wooden path. She is very happy and comfortable because she is using the crocs.

6 6 )The advertisement was designed preferably for woman, because the type of toe shoe that the commercial is trying to sell is a model for woman. But considering other people who may want to buy something for their wife/mother/daughter/sister, the ad would be oriented to everyone who could pay for it, I mean, in social terms, from middle class  and up.

7 7 )The message is that if you wear the Crocs, you will feel  as happy, comfortable and beautiful as the woman in the ad.

8  8)There is only one visual technique in the advertisement and it is known as the blurred background. It is used on the left side image in which the woman looks very clearly and the background seems to be very blurred. The sense of this technique is to focus the attention of people on the woman, not on the background, because she is the important thing in the image.

9  9)There is not any endorsement on the commercial.