1 )This advertisement is trying to sell
the new model recently introduced by Crocs.
2 2 )At the left side of the
advertisement we can see that the commercial is set in some part of an unknown
city, and apparently on a cloudy day.
3 3)In the close-up of the image there
is a very happy woman that is using pants, sun-glasses, a t-shirt, a beach bag
and obviously her crocs. At the background
there are two people walking. They cannot be clearly seen so they are
not useful for the analysis.
4 4) Besides of the woman, there are not
too many objects on this advertisement, because the background of the image is
blurred. The objects that may be distinguished are: a car and a sort of lampposts
and more clearly a wooden path.
5 5)In the ad there is a woman walking
through a wooden path. She is very happy and comfortable because she is using
the crocs.
6 6 )The advertisement was designed
preferably for woman, because the type of toe shoe that the commercial is
trying to sell is a model for woman. But considering other people who may want
to buy something for their wife/mother/daughter/sister, the ad would be
oriented to everyone who could pay for it, I mean, in social terms, from middle
class and up.
7 7 )The message is that if you wear the
Crocs, you will feel as happy, comfortable and beautiful as the woman in the ad.
8 8)There is only one visual technique
in the advertisement and it is known as the blurred background. It is used on
the left side image in which the woman looks very clearly and the background
seems to be very blurred. The sense of this technique is to focus the attention
of people on the woman, not on the background, because she is the important
thing in the image.
9 9)There is not any endorsement on the
commercial.
